Juggling multiple responsibilities comes with the territory of owning a business. So, why don’t you let a professional copywriter help lessen the burden for you?
Capability statements are a resume of your company’s capabilities, persuading prospective clients to do business with you. Done right, capability statements open many doors for your business. That’s why it’s important to outsource capability statements. Professional copywriters know how to pitch in a concise, but effective way. You can also take comfort in knowing that copywriters are skilled at avoiding overt sales jargon!
Here are three reasons why you should outsource capability statements:
You deserve expert care and attention
In 2018, it is estimated that 64% of B2B marketers outsourced copywriting services. This has only increased since then. Enlisting the help of a copywriter shouldn’t be seen as an insult to your capabilities. Rather, we exist to help you focus on your core business functions!
We understand why busy business owners may be tempted to cut and paste a generic capability statement format. But we know you’re worth more than that. You’ve worked way too hard to undersell yourself with a pitch anyone could have used. Professional copywriters will take the time to go through all your relevant accomplishments and criteria points, tailoring your capability statement to the specific opportunity you’re seeking.
Professional copywriters possess the writing and marketing prowess needed to make your business stand out from the crowd. So, letting professionals take care of your capability statements helps you acquire the best outcome, enabling your team to focus on what they’re best at.
However, one capability statement written by a copywriter isn’t a final stamp of approval in every situation. Capability statements must speak directly to the customer, detailing how you can help them meet specific needs they otherwise wouldn’t. Capability statements should also grow and change in tandem with the transformations occurring within your business. As a result, capability statements need to be regularly updated to best encapsulate your accomplishments and abilities. Professional copywriters have an innate understanding of how words shape meaning. So, they’re well-equipped to help edit capability statements no matter where your business is at.
Marrying the out and the in for the win
When you outsource a copywriter, you invite a fresh perspective. As they’re not a permanent, everyday fixture in your team, copywriters bring an unbiased, outside lens to the table. They can offer an objective opinion on the best way to pitch your service. Copywriters are trained to tune into the way your audience think, allowing them to craft messages that generate desired outcomes.
A capability statement should encapsulate what your business is and what you can do for prospective clients. A capability statement reinforces the value proposition of your business. A professional copywriter will know how to sell your strengths, highlight your points of difference, and produce a compelling profile of your business. A copywriter’s input adds weight to your brand message from a corporate standpoint. When you marry an outside perspective with the inner workings of your company, you unlock the key to further career opportunities.
Expands your horizons
Outsourcing allows you to increase your professional network. Developing a partnership with someone outside of your company exposes you to new talent, ways of thinking and insights about the professional landscape you may not have previously known. In sharing the load of business responsibilities with copywriters, outsourcing allows you to foster a trusted partnership. This will increase the network of people you can rely on to help you achieve your goals.
Ready to enlist the help of a copywriter for your next capability statement? Elite Words is well-positioned to assist! We work with clients across multiple industries every day. Helping people portray their experiences in words is what we do best!
To work with copywriters possessing no shortage of passion, contact Elite Words!
